Gentleness first
No surprises, no rushing, no "just hold still." Your child can raise a hand and everything pauses.
Our story
The dentists behind the smiles
Dr. Juliana Fitzgerald is a board-certified pediatric dentist, a collector of terrible knock-knock jokes, and the founder of Bloom — a practice she's been sketching in the margins of her notebooks for years. She's joined chairside by associate dentist Dr. Mysinger.
Chapter one
A kid who loved the dentist
Most origin stories start with a bad dental visit. Juliana's starts with a great one — a childhood dentist who let her hold the little mirror, named every tool, and made her feel like the bravest kid in East Tennessee. She decided at age nine that this was the job, and unlike most age-nine decisions, it stuck.
Chapter two
Training, then ten thousand small braveries
Dental school, a pediatric residency, board certification — the framed-paper part of the story. But the real education happened chairside: learning that a four-year-old will do almost anything if you count out loud with them, that "tell-show-do" beats "hold still," and that a parent's calm is contagious. (Dr. Juliana's full credentials will be listed here as the practice opens.)
Chapter three
Why "Bloom"?
Because that's what kids do best — with the right care, they open up, grow braver, and shine. Juliana wanted a practice built around small moments handled with patience, warmth, and a little delight, so every child feels looked-after from the very first visit. That's Bloom: a place in Knoxville where growing up gets a little gentler.
And introducing
Meet Dr. Mysinger
Joining Dr. Juliana chairside, Dr. Mysinger brings the same gentle-first philosophy to every visit — and a healthy rivalry over who tells the better knock-knock jokes. His full bio, training, and favorite tooth will be posted here as we get closer to opening day.
Bloom trivia
Small facts, lovingly displayed
Favorite tooth
Lower left first molar. It works hard every single day and never once complains.
Waiting-room record
Once named 34 stuffed animals in a row without repeating. Verified by their owners.
Superpower
Can spot a wiggly tooth from clear across the room. Uses this power only for good.
Knoxville favorite
Saturday mornings out on the greenways, followed by a biscuit the size of a fist.
What we believe
Four things we'll never compromise
Wonder everywhere
Curiosity beats fear. Every tool has a friendly name, every room has something to discover.
Honest words
We explain what's happening in plain language — to kids and to parents. No mystery, no jargon.
Parents alongside
You stay with your child, always. We'd rather have your questions than your worries.
Say hello before we open
The doctors would love to meet you
Join the founding-families waitlist, and we'll save your child a spot — and a hand-painted welcome card — for Spring 2027.